Sunday, July 19, 2009

The Spanish government is doing a lot and knows how to make it clear

I've arrived in Barcelona. I've had a walk in my neighbourhood along the Gaudi Avenue between the majestic Sant Pau hospital (below left, behind the billboard) and the breathtaking Sagrada Familia (below right, behind the billboard).

These are just two examples of how much the Spanish government seems to be advertising what they do, as -in a one-hour walk- I've seen two other billboards of this kind. Apparently the Sant Pau hospital work is financed by the Spanish government's PlanE, the much advertised recovery plan to stimulate the economy and boost employment, while the Sagrada Familia work is financed by the European Regional Development Fund (ERDF) and the Cohesion Fund. Both billboards seem to have been put in place by Barcelona's city council.


  1. Aren't all projects cofinanced by the European Union obliged to advertise the participation of EU funds, everywhere?

  2. Absolutely, you're right, it's compulsory. I'm just not used to seeing as much public advertising in such a little area. But more generally, the Spanish government is quite good at publicising what they do. Just have a look at the PlanE website: very clear, comprehensive, multilingual... Try and look for information on the French recovery plan, you'll see it's much more difficult than this.